Pink Room Stories

By Barbara De Lollis, USA TODAY

Oringinal Story: InterContinental Milwaukee launches Pink Room fundraiser for breast cancer

Here’s an interesting example on how one hotel is handling its charitable fundraising efforts: The InterContinental Milwaukee transformed two guestrooms into pink rooms with the goal of raising $10,000 a year for a local breast cancer non-profit.

According to the Milwaukee Journal Sentinel’s article, the InterContinental spent almost a year designing the rooms with all things pink: pink bedding, pink tapestries, pink fabrics from around the world, a pink laptop, pink bathrobe, books about breast cancer and other artistic pieces.

Guests who have been touched by breast cancer or not can show their support by requesting one of the all-things-pink rooms, the story says.

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With each booking, the hotel will donate $25 to After Breast Cancer Diagnosis Foundation (ABCD), the story says. Guests will also receive a $25 gift card to the hotel’s lounge, Clear, plus pink cupcakes and a pink room keepsake.

The hotel’s general manager, Tim Smith, tells the paper that the goal is to rent each room about 200 times each year to raise about $10,000 annually.

For more information about the employees who came up with the fundraiser idea, read the full story in the Milwaukee Journal Sentinel.

Readers: Would you book a specific room in a hotel if you knew that part of the proceeds were going to a cause you support?

Posted Aug 20 2010 11:33AM