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The Pink Room Celebrates 5 Years and More!

It’s been a great year for the Pink Room, and we have many updates!

5th Anniversary

On Wednesday, September 10th, 2014, we celebrated the 5th Anniversary of The Pink Room at InterContinental Milwaukee.

That night we presented a check for over $12,000 (our largest to date) to our partners and friends at ABCD: After Breast Cancer Diagnosis, and opened a special Gallerie M Exhibit with work from photographer John Grant and The Pfister Hotel Artist-in-Residence Niki Johnson. Check out photo slideshow from the event below or visit Flickr to see them in their entirety.


Redesigned Pink Rooms

In recognizing 5 years of The Pink Room program we’ve also completely redesigned both of the Pink Rooms available at the hotel, and we couldn’t be more happy with the results.

Double Pink Room

The Double Pink Room

King Pink Room

The King Pink Room

Susan G. Komen Race for the Cure 2014

Our Pink Room ambassadors Susan and Sarah represented The Pink Room again this year at Milwaukee’s lakefront on Sunday, September 21st.

Needed Some Girl Time

I came to the Intercontinental to participate in an Advisory Board Meeting for the American Association of Educators. I drove from River Falls, WI on a day when all schools in the area were two hours late, or closed due to snow, in APRIL! After the five hour drive I checked in with 15 minutes to get changed and ready for dinner. When I checked in they said something about a pink room, but all I could think about at the time, was getting changed and freshened up.

When I walked in, I almost cried. First, my 1 year old niece is currently fighting leukemia. Second, my mom, sister, and I do the Breast Cancer Walk on Mother’s Day at the Mall of America each year. My cousin, and aunt have both survived Breast Cancer, as well as two high school classmates. My Grandmother passed away from lung cancer. So, I have been touched by Cancer too many times, much like many others. In addition to this connection I am the mother of three boys. I love them dearly and wouldn’t trade them for the world. This does lend itself to the absence of pink in our house. It is fun to be in a room full of it. And, as if this all weren’t enough, I am an alumna of Phi Mu Fraternity (Sorority, but it’s so old, it was founded before the word Sorority) at the University of Wisconsin-River Falls. When a collegiate member, I was the President and am a current member of the Zeta Sigma Alumna Chapter and the Twin Cities Alumna Chapter.

Our color is… guessed it, PINK! We happen to be celebrating our 25th Anniversary at UWRF this year! The cupcakes were AMAZING; and the fact that I can keep the luggage tag, complimentary, WOW! I could not have had a better surprise than this. When I read that there are only two PINK rooms in the hotel I felt so blessed! The Lord knows when I need a little Girl Time! Thank you Intercontinental and God Bless all who stay here!

The Pink Room wins AH&LA award.

pinkroom awardWe’re extremely proud to announce that The Pink Room won the American Hotel & Lodging Association Stars of the Industry Award for “Guest Relations, Medium Property”.  This is an immense accomplishment befitting this remarkable program as we near our 5th anniversary later this year.  The Stars of the Industry Awards were created over 40 years ago to “to recognize outstanding accomplishments in the lodging industry.” As the AH&LA continues “while the categories have evolved over the years, the concept is still the same — to honor lodging employees and properties that best symbolize the quality service of the industry.”

The ongoing success of the Pink Room program is due in no small part to both our partners at ABCD, and our own Sarah Geitner and Susan Cusatis, without whom, we wouldn’t have made it this far and accomplished so much in this incredible program.

Good Cause

I randomly ended up in the Pink Room, and wanted to thank the employees who created this for their compassion and creativity. My mom died of breast cancer, and I know that she would like what you have done here.

My PINK Angel

My Grandmother had breast cancer and won the battle, it was a long fight with surgeries, chemo, and radiation but she beat it. After her battle she made it her job to make pillows and patch work blankets for the men and women that were going through radiation to fight their cancers.

Now fast forward 11 years….. she was having bad head aches and went to the doctor and was diagnosed with Brain cancer in January and lost the battle in July.

Not a day goes by that I don’t miss her and wish I could hug her one more time. My loving husband knows how devoted I am to everything PINK and breast cancer.

We are always donating to find the cure, buy every t-shirt, key chain, and on and on. We came to Milwaukee for a weekend get away and he told me he had a surprise for me….. as soon as we walked into the PINK ROOM I was full of so many emotions. All I have to say is I love him and the Pink room so much. No other hotel room will ever compare!